Moving Beyond Success to Significance

Enterprises are the places we come to work, play, shop, or just hang out.  While every enterprise has the potential to succeed and become great, many do not.  Those that do are great because they continually provide exceptional value to all stakeholders.  These great enterprises are large and small, wildly profitable and barely solvent.  They cut across all classifications having in common only one attribute; they make a significant difference in the lives of all their stakeholders.

Today's reality is that there are at least a dozen others offering exactly what you offer with just as good quality and for the same price or less. If you focus on the product or service, what you are offering, it is very difficult to differentiate yourself.  If instead you allow your gaze to soften and blur slightly you will see that how you provide that product or service is unique.  While providing you with the tools to achieve excellence in what you do, Enterprise Advocacy™ more importantly assists you in identifying and strengthening your uniqueness.  From this perspective, competition is both healthy and necessary.  Innovative competitors strive together towards greater levels of excellence in what they offer.

Enterprise Advocacy™ is concerned solely with assisting you in the process of creating, maintaining, and enhancing your enterprise.  Enterprise Advocacy™ provides you with tools to construct the forms and scaffolding necessary to build on your success in the direction that serves your enterprise.  There are no formulae or 12-Step programs to follow.  Enterprise Advocacy™ lays out an encompassing model of what an enterprise is and then relies on the inherent wisdom of your enterprise and all the people who are its stakeholders to show the way forward.  In no way does Enterprise Advocacy™ replace good business practises; it simply allows you to question whether your practises are good for your business.